Email Marketing - The Road To Making More Money

If you have a blogging website, an online business or even a YouTube Channel, you NEED an Email Marketing Service to help take your business to the next level.

There are a bunch of options when it comes to Email Marketing Services…

Mail Chimp
Aweber
Get Response – MY Personal Recommendation (Best Value, Best Service)
Constant Contact
iContact
Etc…. the list literally goes on and on

But with so many options available, what is the best email marketing service for you and your business?

Should you go with the Free options (by the way, the answer is NEVER) or should you go with a paid service. What does the service offer and will it be able to grow with my business?

These are all great questions, but let’s start at the beginning… What is an Email Marketing Service and Why do you need one?

What is an Email Marketing Service?

An Email Marketing Service is also known as an Autoresponder. The service allows you to collect email information from potential customers (called leads).

Wikipedia defines Email Marketing as the act of sending a commercial message to a group of people via email.

Here’s an example of how it works: A visitor to comes to your website and reads one of your blog posts. Before leaving the page, a pop-up appears offering the visitor something free in return for their information. This is referred to as an Opt-In.

After entering their email address, the visitor now becomes a “lead” and their information is captured in the Email Marketing Service. From this point, you have the ability to email the lead with other offers and valuable content by setting up an Autoresponder (a set of emails that are automatically sent out).

In addition to sending out autoresponders, you can also send out broadcast newsletters. Imagine uploading a video to your YouTube channel and immediately being able to send an email out to your list letting them know they can view the new video. Game Changer!

Why You Need an Email Marketing Service

An Email Marketing Service is a great tool to keep you in contact

with your visitors and potential customers. By capturing their information, you now have the ability to reach out to them at any time with any offer.

An email list is vital to any online business. You don’t want to lose contact with people who have visited your site, because there’s no way of knowing if they will ever come back to your site.

With an Email Marketing Service, you can create landing pages or opt-ins that allow you to build your business and your audience.

Once you have their email information, you can contact them anytime you want with a new offer or just to offer them some valuable content that might help their business.

Imagine being able to tap into an already warm client base that is interested in what you have to say or offer. The conversion rate is going to be so much higher if you have touched base with your customers in the past and they trust what you have to say.

Get Response – The Best Email Marketing Service

So what is the Best Email Marketing Service to use? The answer is that there are many services out there and some are better than others.

My personal opinion is that Get Response is one of the best available for the beginner as well as the expert. I started out with Get Response and have loved everything about it so far.

With Get Response, I can easily design and create beautiful and engaging opt-ins and landing pages that make people want to leave their info. There are a ton of incredible templates that can be tweaked to suite your needs.

Here’s an example of one of the Opt-In Templates available at Get Response:

I also love their autoresponder format. I can schedule when each email is delivered to each lead.

The website interface is so easy to use and it’s very professional. The price points are reasonable for any budget as well. So if you are just starting out, you can get in the door for very little and then upgrade as your business starts to grow.

They also have a course available where you can learn more about how to generate leads and make the most of your email strategy. This is valuable information in my opinion because the more you know, the better you’ll be.

Key Features of Get Response

Get Response is an All-In-One Marketing Tool that has a lot of great features for any business. I’ll list a few of the most useful below:

Create Multiple Professional Email Campaigns
- Autoresponders
- Email Templates
- Perfect Timing
- Rss to Email
Marketing Automation
- Automation Templates
- Assign Scores to Customers
- Web Event Tracking
- Cart Abandonment
Landing Pages
- Drag & Drop Editor
- Landing Page Templates
- Track Opt-In Responses
Webinars
- Nurture Leads with Webinar Marketing
ECommerce
- Ecommerce Tools
- Platform Integrations
Forms and Surveys
- List Builder Apps
- Online Surveys
Analytics and Optimization

Try Out Get Response for Yourself

I’ve always been an advocate of equipping yourself with the best tools for the job. It is no different with online business… investing in first-rate tools is the absolute best thing you can do if you are looking to be successful.

If you are a website owner or blogger, and you don’t already have an email list, you MUST get started building one immediately. Everyone will tell you that an email list is the number one thing that you need to focus on in order to make your business sustainable in the future.

Like I said, Get Response is one of the best email marketing service available because of how versatile and helpful it is to automate your business. It fits into anyone’s budget and you can get started even if you are a beginner.

If you are serious about building a full time income online with your business, then you NEED to build you list.

Try out Get Response Now and get a $30 credit

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An email distribution list is a compiled list of emails from leads that have opted in to an offer. Within the world of Affiliate Marketing, an email list is an important tool that can be used to keep in touch with potential and past customers.

While an email list is not required for an Affiliate campaign to be successful, it is something that will definitely add value and help in growing your affiliate business.

Let’s take a deeper look at what an email distribution list is and why you need one.

What is an Email Distribution List?

As mentioned above, an email distribution list is just what it sounds like… a list of emails. But it’s more than just that. It is a list of potential customers and warm traffic.

When I say “warm traffic,” I am referring to traffic that is more likely to convert. It consists of people who are actively searching for your product or for information regarding your product.

Traffic comes to your website and upon seeing your offer, they choose to opt in to your email list. You have now captured a lead that you can send targeted emails to in the future. This is important because it translates to “return customers.”

In other words, you now have the ability to communicate with those leads without them having to return to your website.

Opt In Forms – Build Your List

So how does a visitor to your website or landing page become a lead within your email list? This is accomplished through an “Opt-In Form”.

Within a blog post or page, you can embed an opt-in form and offer something in return for the visitor’s email address. Below is an example of an Opt-In Form.

In the above example, the visitor who submits their email address will receive a Free 5 Day Course on How to Make Money Online. Depending on the niche, you can offer a free e-book or webinar.

Autoresponders – Stay in Contact with Your List at Any Time

After the initial email is collected and the free gift has been sent, the owner of the email list can then send periodic emails to the list about product launches or new blog posts or other value added content.

The process can be automated through the use of an Autoresponder. Emails are created ahead of time and dripped out slowly to the list at predetermined times.

So if you have 1000 email contacts in your list, the autoresponder automatically sends them the next email in the sequence (that you have created) based on when they signed up. You spend a few hours up front creating the sequence and then the autoresponder takes care of it from there, leaving you free to drink latte’s or chill by the pool. Set it and Forget it!

Popular Autoresponders to Use

I highly recommend getting an Autoresponder if you are thinking about starting Email Marketing. It makes life alot easier and literally automates your sales/campaigns.

There are several really good Autoresponders that I’ve listed below. Each have their own price points so just choose one that is best for your budget.

I DO NOT recommend going with a “free autoresponder” because they are truly limited and not worth it. Invest a little into a good autoresponder and before you know it, your sales will pay off as a result.

Get Response <—- My Personal Preference!!
AWeber
MailChimp
Constant Contact

Why an Email List is Important – Grow Your Business Tremendously

In order to continue contact with a potential customer, you need a way to reach out to them. An Email List keeps you in contact with your visitors FOREVER and helps to grow your business.

If a visitor comes to your website, looks around and then leaves, you may never have the chance to convert them again.

But if a visitor comes to your website and joins your email list, you have the ability to contact them multiple times in the future and have a much better chance of converting them and getting the sale.

Email marketing is huge and a great way to retain customers/visitors when they would otherwise just leave your site.

To learn more about Email Marketing and how it can help grow your business, check out the Email Marketing Getting Started Guide at Wealthy Affiliate University.